business development and marketing for a franchise or small business

Business Development: Partner With Other Businesses To Generate More Leads & To Increase Sales

First Financial Marketing, Sales, Starting a Business

Business development is the key to long term sustainability and consistent profitability of a company. Without adequate business development, a company would undergo periods of stagnancy and that creates the foundation for failure. A company would never be able to retain all its existing clients and depending on the type of products or services, repeat purchases and new clients would …

Top Marketing Trends and Ideas for 2015

First Financial Marketing, Sales

Marketing is tough, sales tougher. But both are integral for any business. The fate of a business lies in marketing and then sales. There was a time when small to medium businesses didn’t have much resources to embark on massive marketing campaigns. One reason was financial limitation and the other was lack of avenues, or mediums. While financial limitations are …

First Financial breaks down the psychology of sales to help your business

Sales Psychology: Deciphering The Customer’s Mind To Unlock Your Sales Potential

First Financial Customer Service, Sales, Starting a Business

What is the difference between top sales techniques and normal sales strategies or methods? The obvious difference is that the former gets the job done and achieves the sales targets while the latter are futile. But how are the top sales techniques devised. Is there a specific way to create winning sales strategies? Selling is one of the toughest jobs …